Fish Nature is in a unique position. We see ourselves as a pioneer building fishing tools to add value to real time digital transformation. The data gathered providing deeper understanding for the science of sustainability. Providing our community with a platform that facilitates the great work done by Elemental Methods in conjunction with NOAA.


Ultimately helping SCCWRP and others find molecular links to genetic defects in wild fish.


Folks have been building fishing Lures for 23k yrs. Here at Fish Nature we create ground breaking

lures. The stuff of dreams. We build them using the latest material science has to offer, computation and feel.


Using Cool game mechanic's we speak to the next generation fostering  the love for Nature because we believe the best stewards of Nature are those that spend every second they can Fishing!